A large component to sustainability is supported by profits. If it doesn’t make money, then it probably doesn’t make sense. The balance of profit, people, and the planet poses interesting conversations, collaborative efforts, and intuitive innovations within the corporate community – especially the green building industry. What supports each of the three pillars to sustainability is ethics. How we accomplish this balance says everything about our intention, our motivation, and our ultimate goal. Today, over 600 companies have taken the B Corp vow to support an ethical transformation of the corporate world. These 600 companies, in 15 different countries and a variety of industries, have collaborated with a mission not commonly associated with corporations: to rediscover what business success looks like and put their money where their mouth is.
“A journey of a thousand miles begins with a single step.” – Laozi
The B Corp website explains that, “B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.” This is the new-age way of identifying which companies go the extra mile for sustainability. A Benefit Corporation is required by law to create general benefit for society as well as employees and shareholders. Moreover, B Corps must publicly report their social and environmental performance using the established third-party standards. To become a B Corp is to say “nay” to greenwashing.
Potential B Corps are reviewed and certified by the nonprofit “B Lab“, which holds these companies to the highest standards of environmental performance, transparency, and social responsibility. The criteria to become a B Corp revolves around five key categories: Accountability, Employees, Consumers, Community, and Environment. Back in 2011, when Healthy Buildings officially became a B Corp, there were roughly 400 certified companies and 20 months later the momentum continues to grow. This, is the change that we seek. Check out the Healthy Buildings B Corp profile HERE.